Wanted a deep-rooted Instagram strategy to work?
Have you ever become obsessed with the latest Instagram video changes? This blog will teach you how to optimize your Instagram selling approach for the platform’s video-centric experience.
Why has there been a change in Instagram short videos?
Instagram has made several smart moves toward short videos over the last two years. Since the introduction of Instagram reels in August 2020, the platform has gradually upgraded its short video offering, from increasing the maximum duration to 90 seconds to providing features such as remix and dual. Instagram CEO Adam Mosseri stated the social networking platform’s goal is to increase its video space in December 2021. He revealed that the site will combine Instagram’s video formats to incorporate short-form content to expand further. In July 2022, Meta revealed that Instagram has officially begun combining Instagram video types. Essentially, the immersive and interactive aspect of Instagram Reels makes them considerably more engaging, which is why Instagram aims to steer people toward this format. If you’ve been following Instagram’s shift toward short-form videos, you may have already started creating more Instagram reels. In such a scenario, you’ve already begun to respond to these changes. However, a successful answer needs more than simply repeating your tried-and-true Instagram video strategy. Here are a few more things to think about as you continue to fine-tune your strategy
- Instagram Video posts: Instagram may begin to phase away the ability to generate new Instagram video posts and instead direct users to build reels. This implies that you must master reels and information to use them for your brand.
- Instagram Profile tabs: Instagram will begin displaying all Instagram videos—including reels and video posts—on one Profile tab. which means you’ll ought to rethink your Instagram video thumbnails and aesthetics.
- Instagram Discovery opportunities: Instagram may recommend reels from the public, business, and creator accounts. This implies that by using reels, you may discover new methods to broaden the reach of your Instagram short-form videos.
# How to Improve Your Instagram Video Strategy in the Future
- In the future, regardless of format. their long-form Instagram video grids have a 1:1 aspect ratio,& their short-form Instagram video grids have a vertical 9:16 aspect ratio that is consistent with Reels.
- If the video content you chose or shot has a facet quantitative relationship on the other hand 9:16, you’ll get a popup pushing you to convert it to a full-screen Instagram video. Then, check your Instagram video to ensure it appears correctly in the new format.
# Use Instagram shorts or reels to upgrade your business
- You may produce material that responds to or expands on already-existing Instagram videos using the Instagram Remix feature. tap the three dots in the top right corner of the post and select Remix This Reel. By default, remixes show the two Instagram videos side by side, with the original video on the left and the new one on the right. Instagram automatically credits the creator for remixes posted, so anyone can tap to see the original content.
# Comparing typical short videos vs reel-to-reel videos
- You may view your Reels’ shared and saved material in addition to likes and comments.
- You can keep track of how many people are seeing and watching your video by monitoring the total number of views and accounts your Reel has accrued. The Reels Insights software also deconstructs data from Facebook and Instagram. These details might aid you in determining whether the platform is a better fit for your material if you have decided to share your responsibilities across both. You may choose where to direct your energy more effectively after learning this knowledge.