Client Name: 360 DiGiTMG

Industry: IT services

Requirement: Facebook Ads



  • Our 360 DiGiTMG client didn’t have time to focus on their Google ranking and SEO.
  • Needed a simple fix for a quick fix as it was in a highly competitive area and likely to be losing business to competitors soon.
  • To stay competitive, however, we had to look at the budget, but the client had concerns based on their previous experience with another agency.


Our Approach:

  • We work with the client to create an audience persona to create new audiences.
  • We test these target groups intensively with website visitors.
  • We’ve created a lead magnet with an enticing offer of *FREE CHECK-IN for a limited time* for both new and website visitor-based audiences.
  • We combine our advertising with email retargeting.
  • We create a 7-day value-based lead nurturing email sequence for regular leads before showing them the new offer ad.
  • Site visitors to *Need a landing page?* were targeted separately in a different sequence of retargeting ads.
  • The results were overwhelming. The simple steps didn’t disappoint and the customer loved it.



  • Our team tried to balance the small budget with very precise targeting and email marketing.
  • Their hard work has certainly paid off and you won the customer back with a huge investment.
  • We brought the client 193 leads in the first month alone.
  • The offer we used in the lead magnet gave you a little extra work for free, but the conversion rate made up for it.
  • We had a high CTR, CPC was $2.78 and CPL was $17.
  • The account was now in good condition for our future use. The customer renewed the contract, this time with additional services.