Client Name: 360 DiGiTMG
Industry: IT services
Requirement: Facebook Ads
Challenges:
- Our 360 DiGiTMG client didn’t have time to focus on their Google ranking and SEO.
- Needed a simple fix for a quick fix as it was in a highly competitive area and likely to be losing business to competitors soon.
- To stay competitive, however, we had to look at the budget, but the client had concerns based on their previous experience with another agency.
Our Approach:
- We work with the client to create an audience persona to create new audiences.
- We test these target groups intensively with website visitors.
- We’ve created a lead magnet with an enticing offer of *FREE CHECK-IN for a limited time* for both new and website visitor-based audiences.
- We combine our advertising with email retargeting.
- We create a 7-day value-based lead nurturing email sequence for regular leads before showing them the new offer ad.
- Site visitors to *Need a landing page?* were targeted separately in a different sequence of retargeting ads.
- The results were overwhelming. The simple steps didn’t disappoint and the customer loved it.
Result:
- Our team tried to balance the small budget with very precise targeting and email marketing.
- Their hard work has certainly paid off and you won the customer back with a huge investment.
- We brought the client 193 leads in the first month alone.
- The offer we used in the lead magnet gave you a little extra work for free, but the conversion rate made up for it.
- We had a high CTR, CPC was $2.78 and CPL was $17.
- The account was now in good condition for our future use. The customer renewed the contract, this time with additional services.