Client Name: Janya Fertility & Gyne Clinic
Requirement: Digital Marketing
- Manage the extremely high page load speed and reduce the bounce rate on the website.
- Justify the IVF fertility center business objective by targeting infertile women and couples with sensitive keywords.
- The existing website content was inadequate and did not match the company’s goals and vision to raise awareness of infertility and break the taboo on IVF treatment.
- Keywords can compromise brand image as they can lead to negative publicity.
- Is confronted with a strongly negative brand image for all of the above reasons
- Our experienced website developers have improved the website to slow down the page loading speed and reduce the bounce rate on the website.
- We expanded the business concept by specifically suggesting and suggesting new keywords that adhere to the topic of infertility and treated the case with complete sensitivity.
- It also provided informative articles and blogs containing the same keywords to increase awareness of IVF treatments and increase engagement and traffic to the site.
- Building the authenticity of the site by providing evidence along with the content as this also increases the audience’s interest in reading.
- Through concise, responsive, and engaging content both on the website and through various blogs and articles, we managed to build a positive brand image for IVF Spring that supports them in its mission to reach more and more people about infertility.
- There was a decrease in bounce rate due to informative content on the site via internal blogs.
- We also saw an increase in the number of returning visitors to the site, as well as an almost 20% increase in traffic.
- IVF Spring has been recognized as one of Mumbai’s best and most reputable infertility centers and hospitals.