Client Name: Samitakar
Industry: Education
Requirement: Facebook Ads and Social Media Marketing
Challenges:
- Increase brand awareness worldwide
- Get more people to sign up for your events in target cities in a social and shareable way
- Grow a community of people interested in participating in Samitakar.
Our Approach:
- When the high-profile client came to us with the goal of improving their business capability, we took control and dramatically increased the company’s presence on Facebook Ad and social media, generating amazing results the client had never seen before.
- Strategic media campaign targeting the media covering HR business and technology expansion issues.
- The post generated virtually 1M likes on Instagram, that junction rectified the team into securing an associate in-depth article in News.
Result:
- Revenue increased 24x in just two years with Facebook as the company’s primary advertising and engagement channel
- Between 5x and 10x return on ad investment on Facebook
- 5x to 8x higher click-through rate (CTR) for ads on social media feeds
- Increase in fan base 12x in a year and a half from 200,000 to over 2.5 million attributed to Facebook Ads
- 20% of Samitakar participants say they were prompted to sign up through Facebook ads and social media, according to a survey conducted by the brand.